Understanding AdWords Call Extensions.
How do you make sense of all this call extension stuff? Where do you even start? Perhaps, the first thing to consider is whether or not call extensions are right for your business.The post...
View ArticleGoogle AdWords Click To Call Only Feature
There is one over-riding requirement to use the click-to-call feature - Having a phone number, that you want customers to call. :)The post Google AdWords Click To Call Only Feature appeared first on...
View ArticleUsing AdWords To Increase Calls To Your Business
Maybe you don't know exactly which campaigns, adgroups, keywords, and ads generate the most phone calls, but...The post Using AdWords To Increase Calls To Your Business appeared first on Thomas Creek...
View ArticleAutomatic Bidding and Call Extensions
If you are currently using AdWords call extensions with a using a Google forwarding number be careful – If you enabled automatic CPC bidding, you will not accrue any phone impressions! For several of...
View ArticleHow Many Phone Calls Did I Get From AdWords?
So you’ve gone through the process of setting up call extensions for AdWords using Google call forwarding numbers, and now you want to know how many calls AdWords generated. When it comes to trying to...
View ArticleCall Extensions Now Available For Mobile App Ads.
AdWords Call Extensions are now eligible to be shown for mobile app ads. Since mobile apps are part of the Google Display Network, this marks the first time that phone calls can be generated from a...
View ArticleNew AdWords click type segment: Tracked phone calls – mobile.
Aha! At last we can finally answer the question, why doesn’t the click type segment reported mobile click to call clicks match up to the dimensions tab reported received calls. It has been such an...
View ArticleAnalyzing The Tracked Mobile Calls Segment
In the comments section of my last post on the new click type segment, someone asked me: “Do you have any data to show that this line does include actual “completed” phone calls on mobile and I...
View ArticleThe Pro’s and Con’s of Creating a “Call Only” AdWords Campaign.
Since I first wrote about Click-to-Call only a year ago, my opinions on the matter have changed. As is often the case in life, the more you learn the more you question your previous assumptions. Since...
View ArticleCan You Create A Call Only Enhanced Campaign?
Is it possible to create a Call Only Enhanced Campaign? No, but there are some steps you can take to try and mitigate PC clicks, and maximize phone calls. 1. First things first. You can bid up to 300%...
View ArticleClick To Call Only AdWords Enhanced Display Campaigns
Click to call only for search campaigns is a thing of the past now with AdWords Enhanced Campaigns. However, due to the targeting options (as of this point) still available for enhanced display...
View ArticleMobile Preference For Call Extensions
If you are using call extensions with AdWords Enhanced campaigns, you may want to think twice about selecting the mobile preference for call extensions. When you select the mobile device preference for...
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